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March 29, 2017 By Anusha Subramanian Leave a Comment

GOQii yet again Numero Uno -IDC

GOQiiLife

Features in Harvard Business Publishing as a management case study

GOQii, the world’s leading Health and Wellness Company has once again made it to the no.1 position in the Indian wearable market with a 15.5% market share in Q4 2016 as per the latest report from IDC. It’s the unique model of a fitness tracker combined with an integrative service ecosystem that consists of a personal coach, doctor and diagnostic that puts GOQii in this position. GOQii clearly does not operate as a wearable business alone but is in the business of helping people get fit and changing their lives. In three years it has been able to expand itself into a full-fledged health ecosystem.

It’s not only about being a market leader quarter after quarter but, recently, GOQii added another feather in its cap by getting featured as a management case study in Harvard Business Publishing platform for educators. Since its inception, GOQii has been creating a disruption in the Indian healthcare industry and has partnered with companies in various areas of healthcare to build a complete health eco-system.

It understood that HBR editor gets hundreds of submissions a year but barely 2% have the chance of making it into the magazine. As is reported earlier, it is understood that the editor of HBR does not look at a single company telling its own story but looks for an academic who has pulled a lot of research together to draw conclusions. Why does a busy executive in another part of the world need to read this piece now? Who does this theory apply to? What are the implications of it?

This is precisely what the case authors of GOQii have done. The case study authored by Dr Sonia Mehrotra, Associate Professor, Welingkar Institute of Management, Development and Research andDrArun Pereira, Clinical Associate Professor, Indian School of Business has been extensively researched and focuses on the entrepreneurial skills of Vishal Gondal, Founder and CEO, along with highlighting the factors on which an entrepreneurial opportunity is dependent. The case authors have made sure that the study is a piece that would matter to anybody other than the firm itself.

“As I interacted with Vishal and learnt more about GOQii, I was convinced that this represented a fascinating case study for management students. He had the ability to think ahead of time and launch GOQii, which has over time been developed as a comprehensive healthcare program with its own ecosystem. Every step of the case study development process revealed new insights on GOQii efforts to generate positive customer experience,” says DrMehrotra.

“It is not every entrepreneur who has the vision and the ability to ‘see around corners’,” says Dr Pereira. Further, he adds, “I believe Vishal is one of a few, and it was wonderful to capture his entrepreneurial approach through this case so that it can be brought to the classroom.”

The case study also showcases the healthcare industry in India and the competitive advantage that GOQii has attained to meet the customer requirements.Commenting on this achievement Vishal Gondal, CEO and Founder says, “It is indeed a proud moment for us that GOQii has received recognition in a short span of time and that the student community is looking at the success of GOQii as a benchmark for their management program”. “Our venture captured as a case study for management education and listed on the Harvard Business Publishing platform reinstates our vision of healthy living and preventive healthcare. We hope that through the case study we are able to create strong leaders for the future,” Gondal adds.

With a focus on higher education, Harvard Business Publishing serves as a bridge between academia and enterprises around the globe through its publications and multiple platforms for content delivery, and its reach into three markets: academic, corporate, and individual managers.

Blog_image

 

Description of the case studies are available here

https://cb.hbsp.harvard.edu/cbmp/product/ISB079-PDF-ENG and https://cb.hbsp.harvard.edu/cbmp/product/ISB080-PDF-ENG

 

February 15, 2017 By Champ Alreja 3 Comments

How accurate is the GOQii band

GOQii-band

In the last one-year fitness trackers or wearable as they are called have grown in popularity. But, yet there is a lot of confusion around how accurate are these trackers when it comes to counting steps. One is not sure if they can trust the numbers that are captured by the tracker.

Today, almost every second person is wearing a fitness tracker to monitor his or her health and fitness levels on a day-to-day basis. I am constantly flooded with questions of how accurate is the band when it comes to monitoring the level of physical activity during a 30-minute workout session or while running or trekking in the outdoors?

These questions have prompted me to write this blog on how the steps are counted and how accurate is the band.

Let me begin with the first question

1) Why does my band count steps when I ride my bike or when I sit in an auto?

A fitness band is a sophisticated and modern version of an analogue pedometer. In a digital form using complex algorithms and an accelerometer (an instrument for measuring the acceleration of a moving or vibrating body). Fitness bands such as the GOQii, are designed to measure 3 axis movements of your body by being worn on your wrist.

The band counts steps on the principle of movements in a certain direction and velocity which are programmed using Japanese algorithms. Hence, movements in a certain pattern and pace are tracked as steps.

The band uses predictive equations using your body’s acceleration in different directions to estimate energy expenditure.

Let me explain how it works…

velocity of movement

Velocity and Direction

If you are walking too slow or running too fast it will not pick it up. On an average, you need to walk -200 steps per minute.

According to University of Nebraska researchers who examined various fitness monitors (Jawbone, Fitbit, Nike Fuel Band, and Actigraph), accelerometer-based monitors can overestimate or underestimate energy expenditure by 10-15 percent, depending on the monitor.

2. Talking to our players and users of other fitness bands, they often tell me that while jogging, running or playing a sport, the tracker doesn’t show the exact distance.

How does the device measure distance? I am often told by players that they have gone for a jog and taken 10 rounds of a jogging track that measures 400 mts in length but, the GOQii band has clocked only 3.5 km instead of 4 km. How is that possible?

The device measures motion. Distance is an algorithmic calculation based on estimations of your average stride length x the number of steps taken. A person who is 5’6” tall has an average stride length of 0.7 meters. Hence, 100 steps taken will show as 70 meters. When you run, your stride length increases above average and when you jog, it falls below average.

GOQii’s main service offering being lifestyle change calculates distance based on your day and not on particular activities. So, during certain activities you may lose or gain steps, however, the average for the day is well indicated.

Image 2 Stride length

 

Stride Length Pics velocity 50 steps/ minute-160 steps/per minute

3. I have been walking a lot but, my band only shows minimalistic steps.

Running on a treadmill, cycling, swimming and playing certain sports may not accurately display your steps taken. Such as, while cycling, your hands stationery and placed on the handlebars, the tracker being designed to detect motion will pick up steps from your stationery hands. Similarly, you may experience the same while pushing a stroller or a bag. In many cases, you can put the core unit in your pocket (instead of your wrist) to record motion, especially, when your hands are still.

 

Hand swing motion

Hand swing motion

Images Courtesy of The Progress Group, Analog Dialogue.

Here’s a short video of GOQii being put on an apparatus in a testing lab to test accuracy

 

January 3, 2017 By Ruta Satam 1 Comment

2016 Report Card: Karma activities at GOQii

 

Oxfam Trailwalk

GOQii has been working with Non-profit organizations as its Karma partners in promoting and spreading awareness for different causes. Karma activities are also based on the premise that doing Karma keeps you healthy. Just to reiterate inspired by Mahatma Gandhi’s journey of 390 KM, for every 390 steps tracked through your GOQii activity tracker band, you earn one Karma point. These points are then converted into monetary donations that is donated to charity sponsored by our Karma partner.

It’s been two successful years now and we have charities listed on the GOQii app that are successfully funded by the Donor partners.

Here are two recent causes that we have contributed to.

Millions of children in India go to bed hungry because their parents/guardians are not able to purchase food for them. Most of them drop out from schools so that they can help their parents and supplement the family income.

Ratna Nidhi Charitable Trust’s-Food for Education Program distributes free food prepared at our kitchens on a daily basis, to poor children if they attend any formal or non-formal educational class. It thus combines food with education-we now have a child who is educated and well fed also. The programme has been very effective in arresting the drop-out rate in schools.

Ratna Nidhi’s food has been treated by the beneficiaries as “Homely Balanced and Tasty”. Not for profit, the food has a flavour of compassion, and tender loving care.

As of today, the organisation feeds more than 4500 Children daily through its approximately 50 centres all over Mumbai including the suburbs. The Mid Day Meal is cooked at the Food Center by the special team of cooks under Ratna Nidhi’s representatives’ direct supervision.

The food partners are identified carefully and after the detailed need evaluation. These are generally Non-aided vernacular schools who do not qualify for the Govt. Mid-Day-Meal, Pre-schools in Urban Areas, Night schools who do not receive any of the welfare benefits and Street Children NGO’s who provide shelter.

The meals are packed for various partner schools and Balwadis. A special delivery system ensures that the food reaches the children by lunch time on a daily basis.

A simple meal for children each day that improves nourishment, increase weight, boosted attentiveness in class and ensures a healthy educated future.

Empowering Women against Violence:-

Moving from children let us now talk of women empowerment. After children, it’s the women who get abused the most and hence empowering women against violence is paramount.

How often have you come across a story in the newspapers or television about violence against women? Every day is the answer. Violence against women and girls is a bitter reality in India. As many as one-third of women and girls in the age group 15-49 have experienced physical violence, about one in 10 have experienced some form of sexual violence [Source: National Family Health Survey Round III (2005-2006)].

Yet, violence against women and girls, particularly domestic violence, is unavoidable. Many of us think and justify that violence by intimate partners is normal, and therefore acceptable. We need to change this very thinking that normalises violence against women and girls. We all have a role in preventing such violence.

The story of a 9 year old girl Mynah, who was married to a 20-year-old man, is an example to stand up against violence. Her husband repeatedly subjected her to intimate partner violence. After hearing of her experience, counsellors of Oxfam India advised Mynah to file a case under the Protection of Women from Domestic Violence Act, 2005. Mynah took the brave decision to take control of her life. She continued with her studies, with the court’s intervention, she has got compensation. She has also remarried according to her own wish.

Oxfam India programmes are currently active in the six focus states of Assam, Bihar, Chhattisgarh, Jharkhand, Odisha and Uttar Pradesh.

Oxfam India has been working to reduce the acceptance of violence against women and girls. They have reached out to more than 42,000 women to end violence in their lives and established 23 support centres within formal and informal locations to provide psycho-social counselling and legal aid to women facing this issue in their lives.

Together, we need to make sure that perceptions, attitudes and behaviours towards women and girls change so that gender-based discrimination comes to an end. With your help, this is what Oxfam India hopes to achieve in the future through supporting women like Mynah.

What has GOQii been doing in the Karma space in the last two years?

Here are some of the activities that we have conducted for players as well as our employees in the last two years…..

One of the biggest on ground Karma event that we are a part of is the 100 KM Oxfam Trailwalk where GOQii players and employees participate and walk 100 km to raise awareness and support a cause.

Part from this we have had regular activities in GOQii office. This year we had a session with Greensole, a social venture that collects discarded shoes, refurbishes them and makes comfortable footwear for the underprivileged.

We also did something interesting this Christmas. While last year we went to a home that housed children with Cancer and spent few hours with the kids by playing and dancing with them, this year we celebrated Christmas in the most unique way. GOQii employees played secret santa to orphaned children of an orphanage in Chembur and also employees pledged for various basic commodities like Rice, dal, wheat, Oil etc and donated to the orphanage.

December 16, 2016 By Kamal Karnatak 2 Comments

Finally, we did it. Yes, Team Goqii Alpha completed 100KM in 28 hrs

kamal-start

We were attempting something unimaginable for the first time in our lives –a 100 km trail walk….

When I had decided to take part in the Oxfam Trail walker, I was aware that this is not going to be easy. But, when we were starting our trail walk, there was no doubt in our mind about the completion of 100KM. We were targeting the time of 30 Hrs but, as it turned out that due to some technical mismatch we could not start at scheduled 6.00 AM (and we were tensed/nervous/helpless). We could start our walk only at 6.24.42 AM (to be precise). By this time most of the teams had taken off and would have covered 1.5 to 2 KM ….but we were not perturbed and continued our journey.

kamal-on the trail

By the end of checkpoint 2 (23 KM), our bodies had started giving early warning of stress and blisters and we were also lacking in pace. 55 teams had already left when we checked in at Checkpoint 2. We used the excellent services of physiotherapist there and continued at a faster pace in scorching heat but the walk only got eased due to the amazing picturesque landscape. The view of the Mulshi lake was therapeutic.

When we reached CP 4 we had completed (43.8 KM) and when we decided to leave from here we found that 45 teams were already ahead of us. The walk from CP 4 was pleasant as the scorching sun had hit the sack and near full moon was in sight. Cool winds blew across our ears and with a slight nip in the air, our pace automatically increased. It was almost meditative to do the brisk walk in dark. We were walking fast but, silently.

We walked through the night as was decided earlier. When we left CP7 (75 KM) at around 4.20 AM our entire body was under tremendous pain and exhaustion largely due to lack of sleep. We were awake for more than 24 hrs by now ….but, we felt high and our determination to finish fast only grew stronger. By this time 22 Teams were ahead of us.

CP7 to CP8 was the best walk as we sang all along the trail, cracked jokes, pulled each other’s leg and passed 3-4 teams ahead of us. We reached CP8 (86.6 KM) by dawn.

We were in a very bad shape. My left knee was in tremendous pain but mind was determined to do better. We took the physio service, Umesh my teammate popped a combiflam (pain killer) and we left. By now we realized there were only 12 teams ahead of us. This fact got us charged up and we now wanted to be among the top 10 teams.

The idea of being in top 10 crossed our minds but we were still 7 KMs away when we reached CP9 (93.7km) only 11 teams were ahead of us. The gap had considerably reduced and we are now more determined to finish within the top 10 teams. Hence we skipped taking a break at CP 9 and just continue faster. At 96 KM, my teammate Naresh and me were limping but Balwant and Umesh -With renewed energy of combiflam were stronger. The gap between us was increasing.

I thought with this limping I will not be able to cover the gap so I started jogging and passed Balwant and Umesh. The idea was to move ahead and create a long gap and then rest for a while. Suddenly, I saw another team ahead. We as a team got together and decided that let’s attempt to cross them by running and try to be in top 10.

I could not believe myself and my eyes that we had actually started running. Naresh began with his limping but soon picked up pace. So last 4 Km were fun, we not only crossed the team ahead but, also got the 9th place overall with a timing of 28hrs:11Min:9 sec. We danced to the tune of the Bhangra music playing at the finish line and danced our way to the podium to collect our medals and certificates.

This journey could not have been complete without the support of many people. First and Foremost…the biggest support is our family. No words of thanks can do a justice to this.

We were also lucky to get two amazing guys, marathon runners and experienced Oxfam trail walkers Vishal Mahajan and Suresh Sharma as our support crew. Their smile/high fives/motivating words at every intersection and checkpoint kept us going. Their knowledge of the trail helped us a lot. How much ever we say thanks to them it is still not enough words of thanks are enough for them.

Also to be able to do this we had practiced for close to over 2 months. Since we are runners we used to do 7 to 8 km run daily and 12 to 18 km run on weekends. We did 2 practice walks one of 40 km one of 29 km by walking over 10-20 km and more every week.

Thanks to GOQii for support and motivating us and arranging many small, small things… Special thanks to Krishna Kumar and Vishal Gondal and above all thanks to all our donors who contributed towards the cause that we were walking for and without the donors this walk could not have been possible. Last but not the least a big thank you to my GOQii coach Kruti for supporting me with all the right advice for me to be able to complete this 100 km trailwalk.

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