GOQii has been working with Non-profit organizations as its Karma partners in promoting and spreading awareness for different causes. Karma activities are also based on the premise that doing Karma keeps you healthy. Just to reiterate inspired by Mahatma Gandhi’s journey of 390 KM, for every 390 steps tracked through your GOQii activity tracker band, you earn one Karma point. These points are then converted into monetary donations that is donated to charity sponsored by our Karma partner.
It’s been two successful years now and we have charities listed on the GOQii app that are successfully funded by the Donor partners.
Here are two recent causes that we have contributed to.
Millions of children in India go to bed hungry because their parents/guardians are not able to purchase food for them. Most of them drop out from schools so that they can help their parents and supplement the family income.
Ratna Nidhi Charitable Trust’s-Food for Education Program distributes free food prepared at our kitchens on a daily basis, to poor children if they attend any formal or non-formal educational class. It thus combines food with education-we now have a child who is educated and well fed also. The programme has been very effective in arresting the drop-out rate in schools.
Ratna Nidhi’s food has been treated by the beneficiaries as “Homely Balanced and Tasty”. Not for profit, the food has a flavour of compassion, and tender loving care.
As of today, the organisation feeds more than 4500 Children daily through its approximately 50 centres all over Mumbai including the suburbs. The Mid Day Meal is cooked at the Food Center by the special team of cooks under Ratna Nidhi’s representatives’ direct supervision.
The food partners are identified carefully and after the detailed need evaluation. These are generally Non-aided vernacular schools who do not qualify for the Govt. Mid-Day-Meal, Pre-schools in Urban Areas, Night schools who do not receive any of the welfare benefits and Street Children NGO’s who provide shelter.
The meals are packed for various partner schools and Balwadis. A special delivery system ensures that the food reaches the children by lunch time on a daily basis.
A simple meal for children each day that improves nourishment, increase weight, boosted attentiveness in class and ensures a healthy educated future.
Empowering Women against Violence:-
Moving from children let us now talk of women empowerment. After children, it’s the women who get abused the most and hence empowering women against violence is paramount.
How often have you come across a story in the newspapers or television about violence against women? Every day is the answer. Violence against women and girls is a bitter reality in India. As many as one-third of women and girls in the age group 15-49 have experienced physical violence, about one in 10 have experienced some form of sexual violence [Source: National Family Health Survey Round III (2005-2006)].
Yet, violence against women and girls, particularly domestic violence, is unavoidable. Many of us think and justify that violence by intimate partners is normal, and therefore acceptable. We need to change this very thinking that normalises violence against women and girls. We all have a role in preventing such violence.
The story of a 9 year old girl Mynah, who was married to a 20-year-old man, is an example to stand up against violence. Her husband repeatedly subjected her to intimate partner violence. After hearing of her experience, counsellors of Oxfam India advised Mynah to file a case under the Protection of Women from Domestic Violence Act, 2005. Mynah took the brave decision to take control of her life. She continued with her studies, with the court’s intervention, she has got compensation. She has also remarried according to her own wish.
Oxfam India programmes are currently active in the six focus states of Assam, Bihar, Chhattisgarh, Jharkhand, Odisha and Uttar Pradesh.
Oxfam India has been working to reduce the acceptance of violence against women and girls. They have reached out to more than 42,000 women to end violence in their lives and established 23 support centres within formal and informal locations to provide psycho-social counselling and legal aid to women facing this issue in their lives.
Together, we need to make sure that perceptions, attitudes and behaviours towards women and girls change so that gender-based discrimination comes to an end. With your help, this is what Oxfam India hopes to achieve in the future through supporting women like Mynah.
What has GOQii been doing in the Karma space in the last two years?
Here are some of the activities that we have conducted for players as well as our employees in the last two years…..
One of the biggest on ground Karma event that we are a part of is the 100 KM Oxfam Trailwalk where GOQii players and employees participate and walk 100 km to raise awareness and support a cause.
Part from this we have had regular activities in GOQii office. This year we had a session with Greensole, a social venture that collects discarded shoes, refurbishes them and makes comfortable footwear for the underprivileged.
We also did something interesting this Christmas. While last year we went to a home that housed children with Cancer and spent few hours with the kids by playing and dancing with them, this year we celebrated Christmas in the most unique way. GOQii employees played secret santa to orphaned children of an orphanage in Chembur and also employees pledged for various basic commodities like Rice, dal, wheat, Oil etc and donated to the orphanage.
Anitha Rao says
Superb. Glad to be able to contribute through GOQII.
Awesome way to keep fit and help in a noble cause.