How many times have you woken up to the sound of your alarm only to push it on snooze and go back to sleep? How many times has your day been a blur of monotonous routine backed by the lack of energy and motivation to do anything? Have you been juggling meals between Swiggy and Zomato instead of a nutritious home-cooked meal? Has your desk job tied you down to your chair in more ways than one while stress, head-aches and other pains take refuge in your body? Have you ever wished for a change?
Change is coming, but before that, let’s go over some stats. If you think you’re the only one suffering from body-aches, lifestyle diseases or a complete lack of energy, our recent IndiaFit Report says otherwise. Apart from over 57 per cent of the population across key cities such as Delhi, Hyderabad and Chennai being overweight, there has also been a steep rise in lifestyle diseases. Diabetes has increased to 5.1% in 2018 from 3.6% in 2017, Cholesterol has increased to 12.1% in 2018 from 5.2% in 2017 and High Blood Pressure has increased to 9.4% in 2018 from 4.9% in 2017. This spike in numbers can only be attributed to one thing – a lack of physical activity.
With technology simplifying so many things for us, the need to physically move has deteriorated along with our health. In a study published by Stanford in 2017, Indians were found to be among the world’s laziest citizens, clocking in an average of 4,297 steps a day and ranking 39 among the 46 countries that were surveyed. Though the number has improved to 6783 as per our latest IndiaFit report, it is hardly any reason to celebrate.
Given the grave circumstances we’re facing, our only option is to get active and we must get active now! In an attempt to curb lifestyle diseases, GOQii will be initiating a movement to make India an active and healthy nation by using one of the oldest and greatest forms of physical activity－walking! If you’re unsure about how walking can help, let us tell you that it is known to reduce the risk of chronic diseases, boost immunity, aid weight loss, reduce stress and depression while significantly increasing overall productivity among a myriad of other health benefits.
The GOQii India Steps Challenge in partnership with Network 18 will begin on the 22nd of February and is open to any Indian resident who has installed the GOQii app. This unique initiative aims at making walking a rewarding experience. All you need to do is clock 6000 steps a day for 100 days on your GOQii tracker or in-built phone sensor to collect points and claim rewards. Overall, we are issuing 40,000+ prizes worth INR 5 Cr. with one grand winner taking home 5 lakhs in cash. Other prizes include backpacks, GOQii trackers, exercise gear and mobile phones.
While these rewards are a tempting offer to begin walking, remember that the real wealth is good health! So download the app, charge your trackers and lace up your walking shoes! It’s time to make India the healthiest country in the world!
Watch this space for more details on the GOQii India Steps Challenge and lets #BeTheForce for a healthier tomorrow!