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Sania Mirza, the 1st Max Bupa GoActive customer in India Max
- A truly cashless OPD product– built into base premium plan where customers don’t self-finance the OPD coverage
- Incentivizes young Indians to get medical cover by offering lifetime discount of 10%
- Introduces ‘Personalized’ Health Coaching for customers and up to 20% premium discount on achieving their health score
- A ‘future safe’ product with ‘uncapped’ 10% increase in sum insured every year to offer inflation-protection
- Comes with Max Bupa’s established network of cashless hospitals and 30-minute cashless authorization
In a first of its kind, Max Bupa, a health insurer has combined the strength of several premier health tech brands- GOQii, Practo and 1mg to come up with a holistic health insurance offering –‘Max Bupa GoActive’ health insurance to fulfil customers’ daily health needs.
GoActive is a digitally enabled ‘Everyday Use’ health insurance plan has been designed to give customers 360-degree coverage including inpatient hospitalization and on-the-go access to OPD, diagnostics, personalized health coaching, 2nd medical opinion, behavioural counselling and much more.
Max Bupa GoActive Health Insurance Plan offers savings to customers from day 1 including a complimentary complete body check-up up to INR 2500 and cashless OPD. The plan also offers services such as renewal discount of up to 20% on achieving the pre-defined health targets. Additionally, it introduces AdvantAGE- a 10% discount on the base premium at the time of buying and on all future renewals if the age of the eldest enrolled person is below 35.
Ashish Mehrotra, MD & CEO, Max Bupa said, “With 1 in 4 Indians being plagued by lifestyle diseases, health insurance is not an option anymore. Over 60% of healthcare expenses are still out of pocket and self-funded by customers. Our aim with the GoActive Health Insurance Plan is to bridge this gap and bring more and more people into the ambit of health insurance.”
“We are very excited with the opportunity of combining digital health and insurance on the same platform and creating a consumer-centric offering. The GOQii partnership with Max Bupa is unique as it guides, empowers and motivates consumers to adopt a healthy lifestyle with the help of a Health Coach. This healthy behaviour leads to benefits in their insurance plan which is a game changer.” said Vishal Gondal, Founder and CEO, GOQii. “
“We have all heard multiple instances of lifestyle diseases plaguing not just the old, but also the young and fit. So being financially fit by investing in the right health insurance plan is as important as being physically fit for every Indian. I think Max Bupa GoActive is THE health insurance product that India needs today as it is aimed to keep people healthy and out of the hospital, while still being there in case of contingencies,” said Sania Mirza. “It can take care of my everyday health needs on the go and gives me a coach to track my health even when I forget. It also rewards starting young in multiple ways through its AdvantAGE feature, which gives India a big reason to start early and make health insurance their first investment,” she adds.
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