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GOQii yet again Numero Uno -IDC

GOQiiLife

Features in Harvard Business Publishing as a management case study

GOQii, the world’s leading Health and Wellness Company has once again made it to the no.1 position in the Indian wearable market with a 15.5% market share in Q4 2016 as per the latest report from IDC. It’s the unique model of a fitness tracker combined with an integrative service ecosystem that consists of a personal coach, doctor and diagnostic that puts GOQii in this position. GOQii clearly does not operate as a wearable business alone but is in the business of helping people get fit and changing their lives. In three years it has been able to expand itself into a full-fledged health ecosystem.

It’s not only about being a market leader quarter after quarter but, recently, GOQii added another feather in its cap by getting featured as a management case study in Harvard Business Publishing platform for educators. Since its inception, GOQii has been creating a disruption in the Indian healthcare industry and has partnered with companies in various areas of healthcare to build a complete health eco-system.

It understood that HBR editor gets hundreds of submissions a year but barely 2% have the chance of making it into the magazine. As is reported earlier, it is understood that the editor of HBR does not look at a single company telling its own story but looks for an academic who has pulled a lot of research together to draw conclusions. Why does a busy executive in another part of the world need to read this piece now? Who does this theory apply to? What are the implications of it?

This is precisely what the case authors of GOQii have done. The case study authored by Dr Sonia Mehrotra, Associate Professor, Welingkar Institute of Management, Development and Research andDrArun Pereira, Clinical Associate Professor, Indian School of Business has been extensively researched and focuses on the entrepreneurial skills of Vishal Gondal, Founder and CEO, along with highlighting the factors on which an entrepreneurial opportunity is dependent. The case authors have made sure that the study is a piece that would matter to anybody other than the firm itself.

“As I interacted with Vishal and learnt more about GOQii, I was convinced that this represented a fascinating case study for management students. He had the ability to think ahead of time and launch GOQii, which has over time been developed as a comprehensive healthcare program with its own ecosystem. Every step of the case study development process revealed new insights on GOQii efforts to generate positive customer experience,” says DrMehrotra.

“It is not every entrepreneur who has the vision and the ability to ‘see around corners’,” says Dr Pereira. Further, he adds, “I believe Vishal is one of a few, and it was wonderful to capture his entrepreneurial approach through this case so that it can be brought to the classroom.”

The case study also showcases the healthcare industry in India and the competitive advantage that GOQii has attained to meet the customer requirements.Commenting on this achievement Vishal Gondal, CEO and Founder says, “It is indeed a proud moment for us that GOQii has received recognition in a short span of time and that the student community is looking at the success of GOQii as a benchmark for their management program”. “Our venture captured as a case study for management education and listed on the Harvard Business Publishing platform reinstates our vision of healthy living and preventive healthcare. We hope that through the case study we are able to create strong leaders for the future,” Gondal adds.

With a focus on higher education, Harvard Business Publishing serves as a bridge between academia and enterprises around the globe through its publications and multiple platforms for content delivery, and its reach into three markets: academic, corporate, and individual managers.

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Description of the case studies are available here

https://cb.hbsp.harvard.edu/cbmp/product/ISB079-PDF-ENG and https://cb.hbsp.harvard.edu/cbmp/product/ISB080-PDF-ENG

 

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Lifestyle Change: Key to Good Health

GOQiiEcosystem

If there is any solution that has ever worked with any of my patients or clients over the last 10 years, it’s a lifestyle change. Be it cancer, weight loss, or just feeling better about one’s self, a lifestyle change has always provided the most effective and sustainable result.

Restrictive diets have never worked, in fact, they lead to collateral damage like depression, frustration, yo-yo and a feeling of deprivation. If you are eating an ice-cream or chocolate, eat it with love, enjoy it, or don’t eat it at all. GOQii’s coaches will coach you to do just that. They will coach you to eat mindfully, they will help you set up goals, encourage great habits and break down the bad ones.People have started measuring their worth with the wrong scale. The weighing scale dictates to people for beautiful or healthy they are or should be, and that’s so wrong.

The GOQii dream is to change the world. There are millions of people out there, struggling with their health and lifestyle. Most are lost and have no clue what’s right and what they should do to be healthy and fit. It doesn’t help that there is so much information and research out there that just confuses us even more.

The GOQii eco-system is designed out of passion and with an intention to change people lives, make a difference, add value and evoke change in people. It’s based on simplicity and believes that motivation is the energy for action. We can do anything when we are motivated. GOQii ties in Karma, ‘giving back to our communities, it’s such a self-fulfilling feeling when you know you can give back to society through an action that is making you healthier. This ecosystem ties in all of this and more.

Our coaches come from diverse backgrounds of nutrition, sports, fitness and other fields and go through a comprehensive training on behavior, nutrition, fitness and motivation. Our training material is designed by experts from Stanford University and Yale and delivered by professional trainers.

As an individual, there are only a handful of people I can professionally help in a day. Through GOQii, we can reach out to millions. Research today has proved that even if the unhealthiest person makes as little as one lifestyle change in a month, they are on the road to rejuvenation and better health.

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Enable the disabled to walk again

health and Mobility

Help change the lives of 400 persons with disabilities in Ladakh, Kashmir  

It’s so difficult for most able bodied person to accept a person with disability. But, they aren’t asking much. All that these individuals need is love, empathy and a sense of belonging.

Ratna Nidhi Charitable Trust is just about doing that. The organisation is committed to the welfare of people from the most underprivileged strata of society without distinction of caste, creed or colour. Its emphasis is on assisting the children and youth who are the citizens of tomorrow and the disabled who need a support to help them join mainstream society. 

The organisation is changing the lives of 400 disabled people in Ladakh, by donating Jaipur Foots, Wheelchairs, Callipers, etc. enabling them to walk again. The organisation is on a mission to give persons with disabilities from disadvantaged backgrounds the freedom to walk and move again. The aim is to transform the lives of the disadvantaged and disabled people to become contributing members of the society, instead of being perceived as a burden to their families. 

MOBILITY CAMP AT LEH

A camp will be organised in June 2017 at Mahabodhi International Meditation Center (MIMC) in Leh, with a mission to impact the lives of 400 physically challenged patients.

The camp will provide the following services to the disabled

  • Fitting of Jaipur foot prosthetic to amputees.
  • Distribution of wheelchairs to people with spinal cord disabilities
  • Fitting of Callipers to polio-affected children/youth. 

A screening camp will be organised under the presence of Ratnanidhi’s technical team prior to the distribution camp. The technical team will then manufacture the Jaipur foot & Callipers at Ratna Nidhi’s Mumbai centre. Post which, the distribution camp will be organised in Leh-Ladakh in the month of June 2017. 

This camp will target patients from the most isolated regions of Ladakh & will empower the disabled to walk in the mountains with pride and self-esteem. This camp will be conducted at an altitude of 11000 ft above sea level.

As part of GOQii’s Karma initiatives, its partnership with Ratna Nidhi Charitable Trust has been established to promote and support the different social initiatives undertaken by the NGO. Some of the projects that GOQii’s has supported and promoted in the past on its Karma platform in the GOQii App were Food for Education, Education sponsorship project to victims affected during terror attacks and the health and mobility project.

GOQii is now supporting the ‘Disability’ camp project to be held in Leh, Ladakh in June wherein 400 persons with disability will be empowered with wheel chair, Jaipur foot and callipers to walk in the mountains with pride and self-esteem. 

A small donation of Rs 2500 will help Ratna Nidhi provide prosthetics or a wheelchair to 1 person attending the camp. 

 http://www.ratnanidhi.in/health-and-disability/Lets-change-the-lives-of-400-disabled-people-in-Ladakh

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Sports for Social Inclusion

SPL-Slum children

“Do not let what you cannot do interfere with what you can do”—– John Wooden

GOQii supports Social Premier League (SPL)

Sports they say is a great leveller. It can bring the privileged and the underprivileged on the same platform to compete with each other in true spirit. Sports can very well be used as a tool for social inclusion and to bring about a social change. Some anecdotal evidence suggests that when applied correctly, sport can create bridges where boundaries usually exist, giving participants a lesson in teamwork, empathy for their teammates and respect for their opponents. It helps develop a strong sense of morality; and the development of an appreciation of diversity.

Sport is clearly not just about competition and exercise, but also regulates behaviour and creates a feeling of belonging, which in turn leads to the strengthening of democracy.

Singing Footsteps Foundation (SFF), is one such organisation in Patna, Bihar that is trying to bring about a social change through sports. The organisation started by Toni Sharma, a professor at NIFT and currently pursuing PhD (ECONOMICS) at IIT aims at bringing about true equality in human lives as well as balance in the ecology, using sports as the driving force to bring together the youth and achieve the social balance.

toni sharma-SFF-SPLSharma is a strong proponent of an egalitarian society, a philanthropist and a social activist at heart. He also mentors startups and advises various incubation centres. His idea with SFF is to showcase and effectively address the most burning and plaguing issues of our society at a large scale, on a single platform.

He says, “Our vision is to bring about social change by harnessing the power of youth and sports. We are constantly focusing on social changes through innovative strategies. We believe in the intent backed by invention”.

So what does SFF do with sports? It has started a league cricket game called ‘Social Premier League’ (SPL), to bring together the virtues of sports to fight the inequities of the society.SPL is a cricket tournament involving the entire youth and corporate fraternity to effectively spread the message of social integration and awareness. It is an initiative that endeavours to bring together the youth from all backgrounds in a relaxed and natural environment that are ideal for harnessing the power of sports to engage communities and change lives. 

This year’s SPL that was held at the beginning of this month included Autorickshaw drivers, slum children and, girls and boys of premier colleges.

By way of the cricket tournament, SFF has been able to bring about a behavioural change among the auto drivers such as being more responsible on the road, minimising honking etc. “We have seen a tremendous change in the attitude of the auto drivers since they have been playing this tournament. They have developed empathy and we realised that we can create awareness about lots of issues along with them. If we enable them with the right tools they can help us in disseminating information and creating awareness,” says Sharma.

As participation in the league tournament, each of the auto drivers teams was also asked to pick a social cause that they would like to create awareness about. The two issues that the auto drivers were keen on creating awareness about was Cancer and Malnutrition. They carried messages on these issues in their auto.

SFF is now working towards a financial inclusion of these auto drivers by opening bank accounts for them and after this, they will conduct health check-ups for their children and family as a whole.

According to Sharma, “Sports is the most powerful and the only stimulus in the world that can help build a positive attitude, instil fearlessness and leads to significant overall development.”

“We believe that to make a significant contribution we need to employ the best of youth to uplift those at the lowest rung of the society. We believe in concentrating on the weakest. We believe in mutually beneficial relations that help us raise resources in a way that others can’t. And yes, we don’t settle for the second spot, in order to give the best to those who need our help the most,” Sharma concludes.

As a company, GOQii has been supporting several causes through its Karma Platform. As part of our ongoing efforts to do good karma in the society and get our players to do the same. Supporting SPL and SFF is one such initiative in this direction. GOQii believes that giving to others gives an inner happiness to one while also improving one’s own health.

 

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