How often do we all do Charity? Be it in monetary terms or just about helping somebody with his or her studies or spending time playing with the underprivileged kids. We seldom do it unless some friend actually points us to a particular cause that he or she is related to. Let’s accept the fact that Philanthropy does not come to us easily. While globalization is increasingly making us aware of all the problems facing humanity today, we aren’t doing much to bring about a social change in our very own little ways.
Everywhere around us, there is hunger, unemployment, lack of medical facilities and education. Not much has been done to eradicate poverty from every corner of this country, extend health care, provide basic education to one and all and protect our environment. Anyone who’s studied emerging markets talks about the opportunities the BoP offers, especially in South Asia and more importantly in India. It’s a well-known fact how 70% of the population lives in rural areas and 75.6% live on less than $2 a day.
People below poverty line around the world are not asking for the moon or any aspiration goods and services but they ask for the basics such as infrastructure, water, energy, education, and employment to be able to live a decent and sustainable life.
There may not be one resolution to all the problems. And, non-profits for decades have been working for the betterment of the lives of the people at the bottom of the pyramid. But, there is only so much they can do and should do. There is a new breed of young social entrepreneurs (Socents) who have sprung up in the last decade or so and are doing their best to bring about a social change.
But, apart from NGOs and the Social entrepreneurs, the opportunity to do Karma or good to others awaits all of us. There is an opportunity for us as an individual to be bold and use our unique role as philanthropists to spark, and drive, large-scale social change. Whether as a social entrepreneur or by supporting a social cause, each one us has the opportunity to participate and do ‘Karma’(Doing good to others). Believe me, I can say from my own experience that doing Karma will only help bring a positive change in your life, a change for the better.
Who knows…One day, you may look back and say, “I was there at the beginning—and I made a difference.”