How often do we all do Charity?
Whether it is monetary or just about helping somebody out. How often have we helped someone with their studies? When was the last time we spent time playing with underprivileged kids? We seldom do it. Unless some friend actually points to a particular cause that he or she is related to. Let’s accept the fact that Philanthropy does not come to us easily. While globalization is increasingly making us aware of all the problems faced by humanity today, we aren’t doing much to bring about social change.
Everywhere around us, there is hunger, unemployment, lack of medical facilities and education. Not much has been done to eradicate poverty from every corner of this country, extend health care, provide basic education to one and all and protect our environment. Anyone who’s studied emerging markets talks about the opportunities the BoP offers. Especially in South Asia and more importantly in India. It’s a well-known fact how 70% of the population lives in rural areas and 75.6% live on less than $2 a day.
People below the poverty line all around the world are not asking for the moon or any aspiration goods and services. They are asking for basics such as infrastructure, water, energy, education, and employment to be able to live a decent and sustainable life.
Be The Change!
There may not be one resolution to all the problems. Non-profits for decades have been working for the betterment of the lives of the people at the bottom of the pyramid. But, there is only so much they can do. There is a new breed of young social entrepreneurs (Socents) who have sprung up in the last decade or so and are doing their best to bring about a social change. For instance, GreenSole, a social venture by Shreyans Bhandari and Ramesh Dhami, collects discarded shoes, refurbishes them and makes comfortable footwear for the underprivileged. You can know more about them by visiting their website: www.greensole.in.
Step Towards a Brighter Future
Apart from NGOs and the Social entrepreneurs, the opportunity to do Karma or good to others awaits all of us. There is an opportunity for us, as individuals, to be bold and use our unique role as philanthropists to spark, and drive large-scale social change. Whether as a social entrepreneur or by supporting a social cause, each one us has the opportunity to participate and do ‘Karma’(Doing good to others). GOQii, provides the opportunity to do Karma and this can be done by being healthy, fit and earning Karma Points.
At GOQii, our philosophy has been to achieve harmony between mind, body & soul. Inspired by Mahatma Gandhi’s journey of 390 KM, which he started today, for every 390 steps tracked through your activity tracker, you earn 1 Karma Point. These points then get converted into monetary donations by our donor partners.
With the India Steps Challenge, you’re not only walking and earning big rewards but you’re also collecting Karma Points which you can donate to a charity/cause of your choice in the GOQii app! Currently, there are two causes in the GOQii app:
1. Upcycling to Slippers for Children in Need
This cause enables the collection of old shoes and Rs. 199/pair to upcycle them to slippers and donate to children in need. Greensole’s vision is to contribute to social good, by creating a self-sustaining infrastructure that facilitates the provision of the basic necessity of footwear to everyone. Environmental good by refurbishing discarded shoes with zero carbon footprint and economic good by giving employment to refurbish shoes.
2. Trees for Rural Communities, Chintamani, Karnataka
Grow-Trees.com wants to allow users to satisfy a private purpose of greeting someone through an eTreeCertificate, while doing social good by planting trees. With Grow-Trees you can plant trees with just a few clicks and gift them to celebrate festivals, birthdays, anniversaries or other special occasions using their personalized e-certificate. The cost of each tree is INR 85.
Believe me, I can say this from my own experience, doing Karma will only help bring a positive change in your life – a change for the better.
Who knows? One day, you may look back and say, “I was there at the beginning and I made a difference!”
