Thanks to smart phones, food logging or food journaling or keeping track of what you eat has shown to help prevent and stop over-eating. The GOQii app has helped its players to portion control their diet and eat healthier trhough the food log. While, the app has made it easy for the GOQii coaches to track what their players are eating and give them appropriate advice.

But, how would you feel, if I tell you that your android smart phone can now detect what you are eating and whether you are eating right by simply taking a photo of your food plate and thereby making it easy to log your food. GOQii on Monday July 17^th, launched its auto food recognition feature called ‘Referee. The launch took place in the presence of GOQIi players some who travelled from as far as Nandurbar and Thane. A variety of food items were on display and players with android phones

GOQii Food Referee, is a feature to automatically detect food and it’s nutrition information by uploading photos and logging food. With the introduction of Referee logging food will become easy and the built in database already has thousands of food items.

Speaking on this new development, Vishal Gondal, CEO and Founder, GOQii said “One of the feedback that we constantly received from our players was how it was cumbersome to type food intake on a daily basis and log. ‘Referee’ will now make it easy for the players to just click a picture and log food to share with coach and friends and making it fun and exciting to meet their health goals”.

GOQii Referee, is a food and nutrition detector which uses food recognition machine learning algorithms to identify many different foods and their nutrition information. Using artificial intelligence (AI), neural networks, computer vision and image recognition, Referee identifies the nutrition information in Indian and Continental cuisines. GOQii Referee has been tested on thousands of diverse dishes ranging from Indian and Continental cuisine list.

Along with the auto food detector, GOQii also launched ‘Arena’ a motivational platform that will help GOQii users, to connect and motivate each other in making a lifestyle change for a better and healthy life. It’s just another social platform for players to get healthy together.

Through GOQii Arena, user can create their own groups of people with similar health goals and challenge each other, thereby creating opportunities to promote healthy living. Using Arena, users can share images of the food, activity, Karma donation with their coach and friends. With the increase in use of social media and apps, most use persuasive technology to steer its users to click on ads or buy products. GOQii aims to use persuasive technology to help the users in developing healthy habits through Arena.