
With each passing year, hundreds of skincare companies are emerging, vying for a place in the vast beauty industry. This often involves aggressive social media marketing aimed at capturing the attention of younger and working individuals. Many consumers, enticed by these marketing strategies, experiment with multiple products without understanding their skin type or condition, leading to potential skin issues.
People with Atopic Dermatitis (AD) are particularly susceptible to this consumerism. But, individuals with AD, their skin requires special care. AD skin is significantly more sensitive, necessitating extreme caution with any application. Even the slightest irritation from a new product or DIY treatment can trigger a flare-up, resulting in red, itchy, and inflamed skin. For those with AD, skincare products should be as simple, gentle, and bland as possible. This means avoiding added fragrances, essential oils, and known irritants like camphor and lanolin.
It’s far easier to select appropriate skincare products than to manage a flare-up. Therefore, products should be chosen with minimal effort, focusing on their suitability for sensitive skin
Salon treatments should also be approached with caution. Fragrant compounds, aromatherapy creams, and unfamiliar massage techniques can precipitate a flare-up. To achieve a better quality of life with fewer flares, individuals with AD should strictly follow their dermatologist’s advice.
While skincare trends will continue to evolve, the priority should always be maintaining the health and balance of your skin. Following a dermatologist’s guidance ensures that your skin stays at its best, despite the ever-changing trends in the beauty industry.
We hope this article helps you. For further information or guidance, reach out to your GOQii Skin Coach.
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Reference – https://www.aad.org/public/diseases/eczema/types/atopic-dermatitis/atopic-dermatitis-coping last accessed on 02/07/2024.
Disclaimer: The information provided in this blog is for general awareness and educational purposes only. It is not intended to replace professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider for personalised medical guidance or concerns related to your health.

Who doesn’t want a radiant, glowing and youthful complexion? Little do we know, our skin is like the blueprint of what goes inside the body, stress levels, sleep and lifestyle in general!
With winter around the corner, we all look forward to the beautiful, exciting days ahead! Despite the cold weather, winters bring a warm feeling that compels us to spend time with friends, family, outdoor picnics, get-togethers coupled with good food and warm drinks! Ah! You get the picture.
Using Sunscreen during winter! What? Well, even in winters, the UV Rays are powerful enough to damage and age your skin. Before you step outside, apply a moisturizing, broad-spectrum sunscreen with an SPF of 15 or higher to all exposed areas of your body. To know which sunscreen you should pick,
Shrug off the winter chills by keeping your energy levels up by staying active! Exercising regularly improves blood circulation and removes toxins from our system. This helps keep the skin healthy, beside other numerous health benefits. Don’t wait till New Years to join a gym. Start now!
Remember to cover yourself up well before moving out to avoid overexposure to the cold air. Use scarves, hats, gloves, etc. to cover your head, neck and hands. If your skin is already irritated, avoid synthetic woolens and use soft, comfortable and loose-fitting clothes instead.

