The UK’s National Health Service (NHS), a multi-billion dollar government enterprise, has long been a cornerstone of healthcare provision for millions of citizens. In an innovative turn of events, the NHS is now benefiting from the expertise of an Indian company, GOQii, through digital health coaching. This partnership marks a significant evolution in how healthcare is delivered, with Indian health coaches operating remotely to help improve the health of UK citizens.
Traditionally, Western markets have utilised Indian talent primarily for call centres and back-office operations. However, GOQii is shifting this paradigm by leveraging Indian health coaches to provide direct patient care. This model reduces costs and brings a new level of personalised health management to the NHS.
In collaboration with the Modality Partnership, a leading provider of primary and community care services in the UK, GOQii has made significant strides in enhancing patient care. Over the past year, this partnership has reached over 3,000 patients across 44 GP practices and introduced 24 specialized condition management programs targeting non-communicable diseases (NCDs).
The synergy between GOQii’s innovative healthcare technologies and Modality’s extensive care delivery network is driving remarkable outcomes. The partnership is dedicated to reducing the burden on the NHS by revolutionizing the management of lifestyle-related diseases, which cost the UK economy over £13 billion annually. With a focus on prevention and personalised care, GOQii’s approach is yielding impressive results. Patients have reported an average reduction of 5.5 mmol/mol in their HbA1c levels, and 90% of patients have been able to reduce their medication thanks to tailored personal coaching.
At the heart of GOQii’s strategy is its robust digital health ecosystem, which integrates personal coaches, health experts, doctors, and diagnostic tools onto a single platform. This comprehensive approach ensures that each patient receives care tailored to their specific needs. The GOQii App, a cornerstone of this ecosystem, facilitates seamless interaction between medical devices, diagnostics, doctors, and personal coaches. This integrated model provides continuous support, transforming complex healthcare needs into manageable, effective solutions.
Abhishek Sharma, Co-Founder & CEO of GOQii UK, emphasizes the impact of this approach: “We started operations in the UK to collectively pioneer a holistic approach that empowers individuals to take ownership of their health journey. GOQii integrates personalised, real-time insights into the daily lives of people living with NCDs, enabling improved quality of life and clinical outcomes.”
The collaboration between GOQii and Modality is not just about technology; it’s about bringing hope and better health outcomes to patients. Dr. Vipan Bhardawaj, Modality’s National Lifestyle Medicine Director, states, “Our Care Management Programmes are unique in the UK. We offer our patients hope that they can reverse aspects of ill health, come off medication, and look forward to adding life to years as well as years to life.”
Since announcing its UK operations in 2022, GOQii has committed to investing £10 million in the UK’s healthcare sector over the next five years. This investment underscores GOQii’s dedication to fostering innovation and excellence in patient care, fully aligning with the NHS’s values and long-term plans for promoting healthier living and prevention.
As GOQii continues to expand its footprint in the UK, its commitment to pioneering innovative, effective healthcare solutions remains steadfast. This collaboration exemplifies how technology and global talent can be leveraged to create more efficient, patient-centered care models. GOQii is not just treating conditions; it is fundamentally transforming lives and leading the charge towards a healthier, more sustainable future.
The integration of Indian health coaches into the NHS framework represents a significant step forward in global healthcare. By providing high-quality, cost-effective care, GOQii is setting a new standard for international health collaborations and proving that the future of healthcare lies in the seamless blend of technology, expertise, and compassion.
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